Thank you to everyone who entered this year's Campaign Tech Awards, and congratulations to the 2019 finalists, commended and winners.
Results 2019
Performance Marketing [NEW]
WINNER
Merkle | Periscopix & Twitter: Making Paid Search Real-Time With The Power Of Tweets
Merkle | Periscopix
Finalist
D0005 iProspect and Saga - Setting the bar for CPCs
iProspect
Saga offers an array of products and services exclusively for the over 50s, including – but not limited to – insurance, holidays and the UK's best-selling monthly subscription magazine. It’s a unique brand that presents a challenge to its chosen performance marketing agency, iProspect, as every campaign has the...
Finalist
I-SPy new mobile customers
Essence
Finalist
BRITISH GAS: WINTER IS COMING
MediaCom
Everyone knows that neither click rate nor ad engagement correlate to business outcomes, but in the absence of more meaningful metrics many advertisers slip back into optimising to them. Surely there was a better way? We partnered with eye tracking research company Lumen to link impressions with high attention with sales. Using Lumen’s At...
Finalist
Building a Better Account 1 Purple Brick at a Time
Wavemaker
WINNER
Merkle | Periscopix & Reed: Vanity vs Action: A Paid Social Funnel Strategy to Improve Retention and In-App Conversions
Merkle | Periscopix
Finalist
Marks & Spencer 2018 Christmas Campaign
Mindshare
Finalist
The Economist and Reprise - New Year, New You
Reprise with The Economist
Finalist
Three: Puggerfly
Mindshare
Finalist
Three: #PhonesAreGood
Mindshare
Mindshare created #PhonesAreGood, a mobile-first social strategy that delivered contextual advertising messages in exactly the right place and at the right time to grab the user’s attention. To maximise engagement, each message was adapted to the social channel it appeared in. For each channel, we selected the audience’s pre...
WINNER
London Fire Brigade: recruiting firefighters & increasing female applicants
Wavemaker
Finalist
Driving incremental sales for Ford
The Lead Agency, Mindshare & GTB with Ford
Finalist
Spurring campaign actions for the Ramblers with Facebook Instant Experiences
Manifesto with Ramblers
The Innovation
WINNER
The Worlds First Alexa Powered Ad Unit
Mubaloo and Initiative with Amazon
Finalist
easyJet: Look&Book
VCCP
easyJet launched Look&Book: the world’s first photo-based flight search functionality. With Look&Book, you can book a flight simply by uploading an image of where you want to go into the easyJet app.
In a world where visual, peer-to-peer inspiration on social media is fundamental in shaping where travellers want to go, ...
In a world where visual, peer-to-peer inspiration on social media is fundamental in shaping where travellers want to go, ...
Finalist
Calpol - Using Econometrics to Predict the Future
UM for Johnson & Johnson
Finalist
Walkers Win Live
AnalogFolk with PepsiCo
WINNER
Beringar
R/GA London with Beringar
Finalist
Yext – giving businesses a voice on Amazon Alexa
Yext
Finalist
Driving Performance through Innovation with ‘The Ticker’
Jellyfish
Finalist
WM AIR
Wavemaker
Finalist
CupClub
R/GA London with CupClub
Finalist
Digitally Transforming the Life Insurance and Annuities Industries with Digital Direct Life
SE2
WINNER
The Worlds First Alexa Powered Ad Unit
Mubaloo and Initiative with Amazon
Highly Commended
Hiscox The Honeypot Poster Network
Goodstuff
Everyone is vulnerable to hacking, but when you’re a small business the effects and cost of recovery can be considerable. You just can’t take the chance, we needed to make the unseen threat visible to expose the danger and highlight just how often cyber-attacks occur. Our solution was to move hacking out of the shadows and into ...
Finalist
OMEN by HP Challenge
Edelman with HP
Finalist
O2 – AR Bublé
R/GA London with 02
We transformed London’s O2 arena into the world’s most digitally advanced venue and created a totally new artist experience: ‘Take a Fan Selfie with Michael Bublé’. With breakthrough AR technology, fans could use their smartphones to pose alongside Bublé’s avatar. We filmed the singer using Volumetric...
Finalist
Sky Studios at The O2
Quander
Finalist
The Human Test
4creative
The Tech
WINNER
Connected Conservation
Dimension Data & Golin
Dimension Data believes future generations deserve a world in which animals roam free. The Connected Conservation programme is the manifestation of this belief. By partnering with one of the world’s biggest technology companies, Cisco, and by taking a fresh look at the challenges faced by those trying to protect the rhino, Dimensi...
Finalist
CupClub
R/GA London with CupClub
CupClub wanted to introduce something completely new to the market: a returnable packaging service that would become the first of its kind. We joined forces with CupClub to develop its go-to-market service design and product branding. The core mission was simple: create a low-cost, scalable, and convenient alternative to single-use plastics...
Finalist
StorySign Powered by Huawei
Red Consultancy
There are approximately 32 million deaf children globally, with many facing an on-going struggle to learn to read, often due to a lack of resources bridging sign language and the written word and because they can’t learn letters phonetically. Huawei identified this as a genuine social issue – especially when considering how inte...
Finalist
Spotify and Samaritans: The Big Listen
Spotify
When people feel heard, it can save a life. Samaritans wanted to ensure that as many people as possible heard this important message so that they were made aware of Samaritans’ listening service. The ultimate aim of the campaign, and Samaritans’ reason for existing, is to reduce the number of suicides in the UK. At the momen...
WINNER
Start4Life Breastfeeding Friend
Wavemaker
England has among the lowest rates of breastfeeding in the world. Only 44% of mums are still breastfeeding after eight weeks and just 1% at six months. Research showed that mothers give up when they can’t get the support they need at the precise moments when breastfeeding is difficult. This insight sparked the campaign idea.
Analysis of se...
Analysis of se...
Finalist
Dippy's Naturenauts' for The Natural History Museum
Toaster
Working collaboratively with the Natural History Museum, we designed and created ‘Dippy’s Naturenauts’ - a Progressive Web App that drives curiosity through experimentation, learning and storytelling. In addition to serving up fun facts, the app inspires kids to physically interact and play in nature - and, even be...
Finalist
easyJet: Look&Book
VCCP
Finalist
Greggs Gift Bot
Carat Manchester
The fully integrated application, reachable by millions of users, enabled customers to send everything from sausage rolls to sweet treats to friends and family across the festive season.
Finalist
Trump Master Flex
Organic
Clients were having a difficult time making sense of the true power of natural language processing and how it could be leveraged to better understand their customers in the social sphere. Two short weeks later, we built Trump Master Flex to help bring our capabilities to life.
We were limited in time and internal resources, and of course...
We were limited in time and internal resources, and of course...
Finalist
Jaguar - The Pace
The Brooklyn Brothers
Our brief for Jaguar’s PACE cars was to connect with a new generation by placing the brand at the heart of modern entertainment culture.
Working with its designers we found that every PACE has over 1,000 sensors that tailor the driving experience to each driver. So we decided to hack the technology in collaboration with a songwriter to...
Working with its designers we found that every PACE has over 1,000 sensors that tailor the driving experience to each driver. So we decided to hack the technology in collaboration with a songwriter to...
The User
WINNER
StubHub: Gift Rapper
UNIT9 and TBD
StubHub wanted to inspire shoppers to give the gift of a live experience by letting them wrap their holiday gifts in a personal and unique way: with a rap performed by MC Murs. Combining hip hop and artificial intelligence, The Gift Rapper allowed users to get a custom rap and video by simply answering a quiz about the event they were buying ti...
Finalist
BRITISH GAS: HOMECARE
MediaCom
In cold weather, nothing strikes fear into the heart of a Brit like the threat of coming home to a broken-down boiler, no heating and no hot water. So, to prompt people to take action to protect their boiler, we dynamically tailored our audio media and creative to increase urgency every time the temperature dropped. We proved that p...
Finalist
Segmenting audiences into revolutionary detail
Artefact with Accor
Finalist
MISSGUIDED: MISSGUIDED STYLES LOVE ISLAND
MediaCom
Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outfi ts worn by the contestants. With a few clicks on the official Love Island app, viewers ...
WINNER
EE - 4GEE Style Scanner
POKE
How do you demonstrate EE’s superior 4G network at the 2018 BAFTAs ceremony? Easy - by using the power of technology to bring people closer to what they love the most about the BAFTAs: celebrity fashion.
On the night, EE’s ‘Style Scanner’ enabled BAFTA viewers to buy affordable, celebrity-inspired fashion in real ...
On the night, EE’s ‘Style Scanner’ enabled BAFTA viewers to buy affordable, celebrity-inspired fashion in real ...
Finalist
Walkers Win Live
AnalogFolk with PepsiCo
The first Facebook competition to connect digital entries to a live TV draw. With a smart chatbot that keeps you entertained and bringing families together while you wait to see if you're a winner.
Finalist
Three: Puggerfly
Mindshare
Finalist
Three: #PhonesAreGood
Mindshare
Finalist
O2 – AR Bublé
R/GA London with 02
We transformed London’s O2 arena into the world’s most digitally advanced venue and created a totally new artist experience: ‘Take a Fan Selfie with Michael Bublé’. With breakthrough AR technology, fans could use their smartphones to pose alongside Bublé’s avatar. We filmed the singer using Volumetric...
Finalist
Missguided Styles Love Island
MediaCom
Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outfi ts worn by the contestants. With a few clicks on the official Love Island app, viewers ...
WINNER
Data Beats
Publicis Sapient
Highly Commended
Heineken - The World’s Most Shared Moments
POKE
For those who love an example of “data-led creativity”, this one’s for you. The “World’s Most Shared Moments” films were released globally hours after each game of the UEFA Champions League tournament, each one gleaned from real fan activity, monitored on social media over the course of the game. By s...
Finalist
You are How You Eat
Stein IAS with Ingredion
Ingredion provides product formulation insights and ingredients to the food industry. Their control of sensory factors, gives their product-development service an edge, helping producers create foods which consumers are more likely to buy again. Inspired by research from The Understanding & Insight Group, Ingredion studied the prefe...
Finalist
Iris & Barclaycard. How data has enabled always on marketing in the Age of the Customer
Iris Worldwide
Barclaycard facilitates many things in people’s lives. But the brand isn’t always top-of-mind when it comes to actually making a purchase. We’ve developed a way to associate Barclaycard automatically with a myriad of opportunities to buy and we’ve been helping Barclaycard on their journey towards ‘always on marketing&r...
Finalist
Calpol - Using Econometrics to Predict the Future
UM for Johnson & Johnson
In 2016, Calpol was flying high - the Kids’ Meds category leader with 33.2% share and healthy growth of 1.1pts YOY. The combined challenges of increased competition from private label and parents either trading down, treating less or dropping out of the category altogether, made maintaining share across the winter 17/18 season a c...
Finalist
TESCO: THE MEAT MATRIX
MediaCom
For Easter 2018, Tesco developed the ‘Meat Matrix’: a strategic audience approach to supermarkets’ second biggest trading period. Powered by data, executed by programmatic and biddable partners, and tailored to individuals’ taste preferences, we reached both new and existing shoppers – who responded in ...
Finalist
iProspect and Eurostar – Inspiring Real Connections for Smooth Customer Journeys
iProspect
High speed railway company Eurostar is one of the most data-driven marketers in travel. It’s approach to data, whilst cutting-edge, has created multiple levels of information that require harnessing. Recognising the need to unlock the utility and effectiveness of its vast data library, Eurostar partnered with iProspect’s exp...
Media
WINNER
BRITISH GAS: HOMECARE
MediaCom
Everyone knows that neither click rate nor ad engagement correlate to business outcomes, but in the absence of more meaningful metrics many advertisers slip back into optimising to them. Surely there was a better way? We partnered with eye tracking research company Lumen to link impressions with high attention with sales. Using Lumen’s At...
Finalist
Specsavers uses Cloud Tech for Performance Gain
Manning Gottlieb OMD
Technology is at its best when it’s solving a problem. In developing an industry-first Cloudbased custom programmatic bidding algorithm for Specsavers, we used machine learning in two key ways:
• First, and most important, we increased the incremental revenue for the business from programmatic display by over 65%
•...
• First, and most important, we increased the incremental revenue for the business from programmatic display by over 65%
•...
Finalist
Quantcast for FitFlop iQushion: British footwear brand puts its best foot forward in the US
Quantcast
With high levels of awareness and market penetration in its UK home market and seeking new areas of growth, FitFlop turned to Quantcast in 2018 to help it run its biggest digital brand awareness campaign in the US. The campaign combined digital brand advertising and influencer-led PR to build on a strategic shift as the company pursues a direct...
WINNER
Make Google Do It
R/GA London with Google
‘Make Google Do it’ has been devised by R/GA London and Google’s own UK marketing team as part of an integrated global campaign spanning cinema, TV, out-of-home, press, display and social.
Designed to capture everyday events where the voice assistant could step in and lend a hand...
Designed to capture everyday events where the voice assistant could step in and lend a hand...
Finalist
Yorkshire Tea Augmented Realitree
Goodstuff
Yorkshire Tea are on a mission to plant a million trees by the end of 2019, so we want to highlight the proper importance of trees to kids, ensuring future generations understand and enjoy their benefits. Meet ‘Augmented Realitree’; by designing, building and amplifying an educational AR game, triggered through Shazam co...
WINNER
The Power of Suggestion: British Airways January Sale 2019
Team Horizon: Wavemaker & Ogilvy
In a commercially important and highly competitive January sale period, Team Horizon developed a custom algorithm for British Airways that dynamically served Sale destinations across OOH sites in real time, based on local popularity of those destinations as determined by live Google Search data. Thanks to our integrated team approach, o...
Finalist
The Honeypot Poster Network
Grand Visual, Goodstuff, Talon, AMV BBDO with Hiscox
Finalist
O2 – AR Bublé
R/GA London with 02
We transformed London’s O2 arena into the world’s most digitally advanced venue and created a totally new artist experience: ‘Take a Fan Selfie with Michael Bublé’. With breakthrough AR technology, fans could use their smartphones to pose alongside Bublé’s avatar. We filmed the singer using Volumetric...
Finalist
Nike Reactland Dubai
UNIT9
Nike wanted to put its React shoes to the test by inviting fans in Dubai to actually run in them. Because the shoes are revolutionary, the experience had to be as well. We were invited to build the installation that runners couldn’t stop talking about: a real-time video game where the players are the fans.
We took pictures of each play...
We took pictures of each play...
Best of the Best
WINNER
R/GA London
R/GA London
Finalist
POKE
Finalist
UNIT9
Finalist
Publicis Sapient
WINNER
SoPro
SoPro
SoPro’s expertise and technology helps its clients identify the right prospects and get business development emails to them that engage their interest with outstanding conversion rates, ultimately creating new customer relationships and revenue streams. SoPro don’t specialise in beautiful photography or catchy straplines, the te...
Finalist
The Trade Desk
The Trade Desk
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, a...
People
WINNER
Cátia Oliveira
Design Director, Huge London
WINNER