Tariq is Vice President of Consumer Experience at Beamly who are Cotys in-house digital product and marketing technology accelerator. Coty is one of the world's largest beauty companies overseeing cosmetic, fragrance & hair brands such as Max Factor, Gucci, Ghd, Rimmel, Calvin Klein and Wella. Primarily working with progressive technologies such as AR and AI, Tariq is leading multiple teams to create digital products that are highly focussed on fulfilling unmet consumer needs.