Sophia Haynes

Director of Campaigns, IAB UK


With a career in digital since my very first job, I'm very at home at the IAB. Previously working at agencies such as Dare and Proximity London, I led accounts for Pfizer, Shell, Sainsbury's and ITV. At IAB UK I'm focussed on Diversity & Inclusion, DTC brands and raising standards in digital advertising with our Gold Standard certification. Outside of work you might find me speaking Spanish or digging in the garden.

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