Sarah Salter

Head of Innovation, Wavemaker UK


As head of Wavemakers innovation division, Sarah drives growth for clients through
emerging technology and radical innovation. Uniquely placed with fifteen years’ experience
working in brand, start-up and agency Sarah has helped P&G, Casio, Equinox, and
Wavemaker clients grow through transformational marketing and innovation.

Alongside her work she is an active mentor within WPP and a member of the Adtech
Advisory Board. Externally championing founders and startups, Sarah was named IPA’s
Women of Tomorrow.

Sarah is on a mission to garner Agency support for underrepresented startups and help build
the future for founders.

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