Paul has worked in ad technology and digital media for 20+ years. He led Varick as CEO through a period of transition from trading desk to programmatic platform consultancy. Prior to that, Paul was the founder and global general manager of Light Reaction, WPP's performance media company. Paul was a founding executive at Xaxis and a pioneer at ad tech firm 24/7 Real Media. Through Camena, Paul consults with tech companies, publishers, agencies, and brands on the ethical and effectual use of data and technology in performance marketing.