Mark Syal

Managing Director of Product, EMEA

 

As Managing Director of Product at Essence EMEA, Mark is responsible for working with clients to design the ideal media product to achieve their business goals as well as developing market-leading products across all media.

During his six years at Essence, Mark has led transformation across the company, playing an instrumental role in the business’ acquisition by WPP and establishing global programmatic operations and best practices across the biddable disciplines.

Working in media and advertising for more than 20 years, at companies such Walker Media, Carat and Diffiniti, Mark has driven transformational change for clients across media - from TV broadcasting and the early days of digital to recent data led, audience-first journeys.

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