Mark Halliday

Chief Digital and Data Officer, Manning Gottlieb OMD

 

Mark has been working across Omnicom Media Group for 13 years and is now in his second stint at Manning Gottlieb OMD. Mark started his career as a planner buyer across all media channels before joining Manning Gottlieb OMD as a comms planner in 2007 across verticals such as entertainment, leisure, technology and FMCG. Mark then moved into digital strategy, ultimately becoming the agency's Head of Mobile, working across almost every client in the agency. In 2013, Mark followed the mobile momentum to Asia, where he became Head of Mobile for Omnicom Media Group APAC and then progressed into regional leadership roles in programmatic and performance media. Since returning to Manning Gottlieb as Chief Digital and Data Officer in 2019, Mark works with agency teams to deliver excellence in digital execution, data strategy, measurement & effectiveness and the application of the Omni platform – Omnicom's people based precision marketing and insights platform. Mark's holistic experience allows him to take a solution-first approach when working with clients, with a focus on driving business growth.

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