Kate Bower

EVP Managing Director & Global Head of Product, Publicis Media/Spark Foundry

 

Kate has a diverse background spent leading strategic thinking & innovation across both a variety of cultures (living/working in Europe, APAC & the USA) and categories - from leading Coca-Cola's World Cup & Olympic planning through to creating/managing the strategic roll-out for LucasfilmStarWars' prequels. Kate has worked in some of the most trailblazer agencies/consultancies that combine brand, comms, innovation & business strategy specialties and has been a core part of many award-winning creative and media campaigns (from Cannes & IPA Effectiveness to the NA Effies & Global Festival of Media), including the 2014 Oscars Ellen Selfie that broke Twitter in record time. Prior to re-joining Publicis Groupe in both London & New York Kate was Initiative (& later IPG'S) Global & US Chief Strategy Officer.

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