James leads product innovation at Tag, the global creative production company. He combines a background in advertising and digital with a period as a strategy consultant at Bain and Company (with a brief side trip to Afghanistan as an infantry officer in the middle). At Tag he bakes the best of tech into the vital last mile of marketing delivery. At work he looks for solutions that don't feel like technology products and that remain firmly focused on business results. Outside work he maintains a soft spot for side projects of unnecessary over-complexity and superfluous creativity.