As CEO and Partner at Barrett and Welsh, Ishan leads a team of Idea Generators. Ideas that help build our client's businesses. Ideas that engage and change the game in the markets that its clients operate in and which give them the cutting edge. As a marketing entrepreneur for three decades and having worked in network agencies, like Leo Burnett, Ogilvy, Lowe, etc, in several markets around the world, Ishan guides the agency's clients, to recognize the relevance and criticality for marketers to engage the Diversity and Inclusion market in Canada and help them see the limitless business opportunities that it brings. Ishan's 30+ year career has spanned branding and advertising companies such as JWT, Ogilvy & Mather, Leo Burnett and Vickers & Benson. He has been involved in the marketing and development of several international brands such as McDonald's, Mothercare, Kellogg's, Bata, Holiday Inn, P&G brands, Unilever brands, Walmart, TD Bank and McDonald's. Ishan also lectures in Branding and Integrated Marketing Communications at the Rotman Business School of Management, University of Toronto, as part of the MBA and Commerce programs. He is a frequent speaker at several forums such as the Canadian Institute, Conference Board of Canada, Strategy Shopper Marketing Forum, The Indo- Canadian Chamber of Commerce, etc and conducts workshops on Consumer Marketing and Insights for several organizations. He is also a frequent commentator in many journals in the marketing industry and is an op-ed contributor to Strategy Magazine, providing commentaries on branding. Ishan is a founding advisory board member and permanent judge of Canada's Next Top Ad Executive, a program created 13 years ago as a bridge between academia and the advertising industry. Ishan has been on the Summit Creative Awards jury in 2012. He has also served on the jury of the Georgie Awards (the marketing excellence awards of the Canadian Home Builders Association of British Columbia) for 15 years successively. He has been a judge on for the Canadian Marketing Association, Marketing Effectiveness Awards for 4 years as well as the national Marketing Awards for creative for 2 years. He has also been on the awards jury of the MaRS centre for innovative start-ups competition twice.