Daniel de Sybel

CTO , Fenestra


A Computer Science graduate, Dan started his marketing technologies career in 2002 at AOL's Advertising.com where he built their European Technology division before moving agency-side to Havas' Media Planning Group in 2008 as MPG's Head of Technology. Dan made his first entrepreneurial move to Infectious Media in 2010 as employee number 4, joining as Director of Technology & Operations, and over the next decade, built the company's technology group into an industry recognised leader in programmatic advertising. Notable achievements include building one of the first Big Data analysis systems, developing Infectious Media's proprietary real-time bidder and winning PMA's Best Performance Marketing Technology award in 2018. Enabling transparency is a raison d'etre and Dan is an active industry contributor to global technical standards to improve transparency in the programmatic industry media space including the Digitrust consortium and oRTB.

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