Alex Campbell

Managing Partner, Performics

 

Alex joined Performics in 2016 to lead the Search team and focus on integration opportunities, and today sits within the management exec team as Managing Partner. He oversees a number of global and regional client projects, as well as leading the development of Performics’ Analytics and Technology capabilities and broader product offering.

Alex took a BA/MA in English from Oxford University before starting his career as a copywriter. He moved into digital in 2008, building and running the European Paid Search team for the US’s largest independent Search specialist agency. Moving on to become the UK Managing Director of that business, he developed a heavily data-centric approach to integrating the delivery and analysis of services across Paid Search, SEO, Social Media, Display and Conversion Optimisation, which he brought with him to Performics.

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