Alastair Cole

Founder & Performance Coach, Uplift


Alastair founded Uplift in 2020 to build sustainable performance in organisations through human and machine collaboration. He is a business practice lead who has over 20 years experience working with the building blocks of technology, delivering innovation for top tier brands and running business development teams. Alastair is a Practitioner of Neuro-Linguistic Programming, a graduate of IDEO's Foundations in Design Thinking and received his Bachelor's degree in Computer Science & Artificial Intelligence from Birmingham University.

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