Yorkshire Tea Toast & Jam

Goodstuff

 

Making curious brews are Yorkshire Tea's bread and butter or should we say Toast & Jam? The number one tea brand in the UK launched a controversial new flavour into its Special Brews range and kept the naysayers on our side by championing their damning reviews as ads to drive buzz and trial. Cue a hilarious race to get the funniest tweets out into the world to fuel the conversation, resulting in a doubling of market share of the range.

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