Yorkshire Tea Augmented Realitree



Yorkshire Tea are on a mission to plant a million trees by the end of 2019, so we want to highlight the proper importance of trees to kids, ensuring future generations understand and enjoy their benefits. Meet ‘Augmented Realitree’; by designing, building and amplifying an educational AR game, triggered through Shazam codes in our print ads, mobile display and activity sheets in schools, we are planting seeds of inspiration. Making tree planting engaging and participative for kids, helping them understand the importance of trees and their role in the planet’s ecosystem.

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