Our objective was simple. Remind people of Uber’s role in their lives as a partnership that helps improve their everyday.
Launched as a pilot in 5 cities, we connected with riders through a lighthearted and fun look at their habits and trips with Uber.
Turning potentially boring data into engaging stories with creative personalisation, we pulled from 1,020 live data points to visualise their year’s story, featuring meaningful moments throughout their year. The experience to each market was even overlaid with contextual and local cultural nuances for events like Ramadan, Chinese New Year and Formula One Grand Prix.