The world’s first 5G A.I Stylist: Helping you shop affordable red carpet fashion live at the BAFTAs.
Research showed that fashion dominated the conversation at the BAFTA, with 33%* of fans wanting to purchase the looks of their favourite celebrity. However, with the average look costing over £12k star style is out of reach for most. With the support of Cake & M&C Saatchi Public Relations – our agency partners - we were able to leverage a new social phenomenon and innovative technologies to transform the world’s first CGI Supermodel into the world’s first 5G AI Stylist.
As a result, blurring the lines between the digital and real worlds. We gave our influencer the power to do what no human could do. She was able to cross-reference thousands of retailers, in a matter of seconds, and deliver affordable red carpet fashion to fans at home, accessible via a few simple taps on their devices.