Three: #PhonesAreGood

Mindshare

 

Mindshare created #PhonesAreGood, a mobile-first social strategy that delivered contextual advertising messages in exactly the right place and at the right time to grab the user’s attention. To maximise engagement, each message was adapted to the social channel it appeared in. For each channel, we selected the audience’s preferred formats and avoided those it disliked.

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