The World's Tallest Donation Box

MullenLowe MENA FZ LLC

 

The World's Tallest Donation Box was launched as part of the 10 million meals campaign with aims to provide 1.2 million meals by illuminating a staggering 1.2 million lights on the facade of Burj Khalifa, in a dazzling display of the social solidarity and cohesion. The initiative enabled institutions, companies and the general public to purchase lights, for as little as AED 10 each, to provide vital food aid to those directly or indirectly affected by the COVID-19 outbreak across the country. The initiative shined a light of hope, manifested in bringing much-needed relief to communities hardest hit by the global crisis, therefore, fostering a sense of safety and stability. For every light purchased, a meal was be provided for someone in need; because it only takes a little to light up someone's day.

 

Video link: https://vimeo.com/505157941

Website link: Tallestdonationbox.com

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