Heineken - The World’s Most Shared Moments



For those who love an example of “data-led creativity”, this one’s for you. The “World’s Most Shared Moments” films were released globally hours after each game of the UEFA Champions League tournament, each one gleaned from real fan activity, monitored on social media over the course of the game. By selecting and editing highlights from observed activity and responses, we guaranteed engagement and in doing so created a new form of football punditry, all the time reinforcing Heineken’s positive association with the Champion’s League to global fans.

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