The Power of Suggestion: British Airways January Sale 2019

Team Horizon: Wavemaker & Ogilvy

 

In a commercially important and highly competitive January sale period, Team Horizon developed a custom algorithm for British Airways that dynamically served Sale destinations across OOH sites in real time, based on local popularity of those destinations as determined by live Google Search data. Thanks to our integrated team approach, our media world first execution brought to life our approach with unprecedented regularity, speed and relevance at scale, and ultimately resulted in incredibly successful commercial and brand outcomes for British Airways.

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