The Mission

VMLY&R

 

The Navy needed to recruit submariners, a job which entails working and living onboard highly classified submarines. Our challenge was to show off the thrilling nature of the job, without compromising our national security.

 

The Mission is an interactive text-based adventure game that puts our audience in the shoes of an Australian Navy Submariner during a high stakes mission. Working with real Australian Submariners, we created a range of tasks and challenges that allowed curious minds to experience first-hand what this role actually involves skirting national secret protocol by describing, rather than showing. It's a mission simulation that didn't give away any mission secrets. By combining an engaging story with a compelling premise and interactive elements, we captivated an audience of over 15,000 high quality candidates for an average of 26 minutes with a bounce rate of just 6% during the entire campaign.

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