TESCO: THE MEAT MATRIX

MediaCom

 

For Easter 2018, Tesco developed the ‘Meat Matrix’: a strategic audience approach to supermarkets’ second biggest trading period. Powered by data, executed by programmatic and biddable partners, and tailored to individuals’ taste preferences, we reached both new and existing shoppers – who responded in spades. The campaign saw Tesco secure a greater share of spend and drove additional sales. 

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