StubHub: Gift Rapper

UNIT9 and TBD

 

StubHub wanted to inspire shoppers to give the gift of a live experience by letting them wrap their holiday gifts in a personal and unique way: with a rap performed by MC Murs. Combining hip hop and artificial intelligence, The Gift Rapper allowed users to get a custom rap and video by simply answering a quiz about the event they were buying tickets to and the person receiving the gift. The Gift Rapper was used in more than 140 countries, generating millions of media impressions and propelling StubHub to their largest Cyber Monday ever.

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