“We live and die by what we scope and its success drives our success. If we get it wrong – or even a couple a year – it can dramatically affect the success of the agency.” Former CEO of a major network agency in New York
This sentiment is heard over and over in the creative services industry. It reflects an industry-wide issue that urgently needs addressing - inaccurate scoping. Now, for the first time, agencies have a tool that helps them build and benchmark their scopes against an industry standard using big data, AI, algorithms and statistical models.