How do you own a premiere when it’s not your event, and the paparazzi are only interested in Hollywood stars?
You send a corgi down the red carpet.
This was how Virgin Media stole the limelight at the launch of Netflix Original, The Crown.
With so many partners at the premiere, we had to create something Red Hot to cut-through and earn column inches.
While the paparazzi’s cameras were trained on our corgi, she was shooting right back at them. Our innovative partnership between GoPro and Periscope ensured “Corgi-Cam” caught the action– and streamed it live to Virgin Media customers.