Missguided Styles Love Island

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Since TV started, viewers have wanted the outfits worn by the stars of their favourite shows. Last summer, fashion brand Missguided made getting the look easier than ever: partnering with smash-hit reality show Love Island to provide ALL the outfi ts worn by the contestants. With a few clicks on the official Love Island app, viewers could buy every outfit as they watched. From Day 1 of the series, Missguided sales rocketed – up 40% thanks to the partnership!

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