McDonald's I'm Lovin It Live: Lifting the Nations Spirits in Lockdown



To help end the monotony of the past year, and bring some joy to homes across the country, McDonald's in collaboration with OMD UK wanted to put on, the biggest and best music event of the year while also reaching a broad audience with the many benefits the McDonald's App has for users. We were tasked with making I'm Lovin it Live bigger than the attendance of Glastonbury festival, this gave us a target of at least 200,000 live streams. We worked closely with McDonald's to identify relevant partners, platforms and channels which created a holistic, integrated campaign incorporating mass awareness, relevant engagement, and performance driven messaging.

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