JFK MOONSHOT

On July 16th, 1969, millions of people gathered around their televisions to watch Neil Armstrong, Michael Collins and Buzz Aldrin take flight from Kennedy Space Center aboard Apollo 11. To celebrate the 50th anniversary of the historic moon launch, the John F. Kennedy Presidential Library Foundation wanted to introduce today’s generation to President Kennedy’s vision for the space program and this pivotal moment in history. So, in partnership with Digitas, we created JFK Moonshot, an Augmented Reality app that enables people to experience the events surrounding the Apollo 11 mission in an immersive way. We built an interactive documentary app that let users learn about the Moon launch and re-live the Apollo 11 mission in Augmented Reality. Using the latest Augmented Reality technology on an enormous scale, we created a simulation of a life-size Saturn V, a replica of the rocket that launched Apollo 11 into space.

JFK Moonshot hit the app store on June 12th and was officially launched at a symposium at the JFK Space Summit a few weeks later. On July 16th, exactly 50 years to the day of the moon launch, users could experience a virtual Moon launch in the app and follow the spacecraft’s five-day journey from the Earth to the Moon from anywhere in the world.