Jaguar - The Pace

The Brooklyn Brothers

 

Our brief for Jaguar’s PACE cars was to connect with a new generation by placing the brand at the heart of modern entertainment culture.

Working with its designers we found that every PACE has over 1,000 sensors that tailor the driving experience to each driver. So we decided to hack the technology in collaboration with a songwriter to create a unique music track that could be remixed for every fan.

Dua Lipa loved the idea as a new way of connecting with her fans and her song ‘Want To’ has now become the world’s most remixed track.

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