TV advertisers today face the major challenge of declining advertising recall and awareness rates. We decided the key to solving the second-screen conundrum was to turn this negative from a TV ad-viewing perspective into a positive that brands’ could harness.
RadiumOne approached ITV, the UK’s largest broadcaster in our quest for a unique cross-device solution. Any collaboration had to harness the enormous scale of ITV synched to RadiumOne’s data-driven programmatic technology platform.
Driving an impressive additional reach of 36.8 million consumers on second screens across 2016.