Iris & Barclaycard. How data has enabled always on marketing in the Age of the Customer

Iris Worldwide


Barclaycard facilitates many things in people’s lives. But the brand isn’t always top-of-mind when it comes to actually making a purchase. We’ve developed a way to associate Barclaycard automatically with a myriad of opportunities to buy and we’ve been helping Barclaycard on their journey towards ‘always on marketing’ – hyper-personalisation delivered at scale through the activation of data. 

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