The banking scandals in the finance sector over the past decade eroded trust and employee pride in HSBC and confidence in its future.
In order to avoid a possible recruitment and attrition crisis, HSBC needed to focus on values and remind employees what the 150-year-old organisation stood for. 
HSBC’s Employee Insight and Communications (EIC) team rejected the traditional top down approach – telling employees what to feel and how to behave through posters and screensavers. They abandoned traditional film techniques and found a solution that blended creativity and technology. The team worked with partners to create a global video crowdsourcing-app.


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