Google Play Music gives its users the perfect playlist to match their mood and their moment. The only problem? No one knows about it, and it's hard to appreciate it until you experience it. So this summer we brought the experience to life with unmissable Digital Out of Home (DOOH) placements. The landmark data-driven, dynamic DOOH campaign suggested contextually relevant playlists across the U.S. The campaign represented the first programmatically informed DOOH campaign to run on this scale, across multiple media vendors and markets.