Diageo - Malts Bot

MullenLowe Profero / DIAGEO



Make navigating Diageo's selection of single malt whiskies easy and engaging regardless of your whisky knowledge.


The Whisky Matcher: a helpful, knowledgeable Chatbot that pairs you with a whisky perfect for you or your gift recipient. Like a good barman, it asks you about your preferred flavours and price preference before suggesting the perfect whisky guiding you to purchase in the tap of a button. It avoids whisky jargon and makes the experience a two-way conversation.


1.4 million social reach

79% of users paired with their perfect whisky

17% of users clicked through to an online retailer


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