CHALLENGE
Make navigating Diageo's selection of single malt whiskies easy and engaging regardless of your whisky knowledge.
SOLUTION
The Whisky Matcher: a helpful, knowledgeable Chatbot that pairs you with a whisky perfect for you or your gift recipient. Like a good barman, it asks you about your preferred flavours and price preference before suggesting the perfect whisky guiding you to purchase in the tap of a button. It avoids whisky jargon and makes the experience a two-way conversation.
REUSLTS
1.4 million social reach
79% of users paired with their perfect whisky
17% of users clicked through to an online retailer