BT PICCADILLY LIGHTS

PUBLICIS•POKE

BT’s commitment to provide 5 million kids in the UK with the tech skills they need is a real benefit for the nation. To create awareness and build brand love, we set out to demonstrate this commitment via BT’s Skills For Tomorrow programme, and help the brand achieve its goal of reaching 5 million kids and sparking their imaginations about what they might be able to do with code.