British Gas - Local Heroes

MediaCom

 

Brand building campaigns are not always front of mind for cost per acquisition focused clients due to the difficulty in directly attributing brand investments to last touch CPA goals.

 

With our Local Heroes campaign, we proved that investing in brand can help to reduce last touch CPAs.

 

Running an integrated brand campaign across Radio, Facebook and YouTube helped to reduce our branded PPC CPA by 71% and our overall PPC CPA by 37% - a massive achievement in our sole conversion channel for Local Heroes.

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