Because Summer for Malibu

SharpEnd / Malibu


Internet of Things agency, SharpEnd worked with The Absolut Company to transform 45,000 bottles of Malibu into connected mobile marketing platforms by incorporating NFC tags onto the bottle’s packaging. When a consumer tapped the sunset on the front of the bottle with their Android phone, they were taken to an exclusive microsite, featuring five content experiences, with no need to download an app. The number of units produced made this the largest global deployment of NFC on an FMCG product to date. Each bottle provided a new way for the brand to communicate creatively with consumers and garner audience insights.


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