Barclaycard presents British Summer Time Hyde Park: The Great British Music Showdown

AKQA / Barclaycard


Barclaycard was celebrating their 50th anniversary. As headline sponsors of the British Summertime festival we wanted to make a musical celebration the whole UK could enjoy.


Partnering with Buzzfeed, we made a quiz designed to discovered everyone's favorite musical genres. This data generated a "DanceBot" that dressed and danced in a combination of every user's musical tastes. Cute and sharable, each DanceBot was different and could be personalised by race and gender.


The campaign was a great success, generating average dwell times of over 5 minutes and flooding social media and the campaign site with unique DanceBots.

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