Barclaycard was celebrating their 50th anniversary. As headline sponsors of the British Summertime festival we wanted to make a musical celebration the whole UK could enjoy.
Partnering with Buzzfeed, we made a quiz designed to discovered everyone's favorite musical genres. This data generated a "DanceBot" that dressed and danced in a combination of every user's musical tastes. Cute and sharable, each DanceBot was different and could be personalised by race and gender.
The campaign was a great success, generating average dwell times of over 5 minutes and flooding social media and the campaign site with unique DanceBots.