ALL 4 DYNAMIC AUDIO + NOW TV

Channel 4

 

Last year we launched Dynamic, a suite of new creative formats on All 4 which enable advertisers to run thousands of versions of data-driven creative for a single ad campaign across all of All 4's platforms, including big screen devices.

 

Dynamic allows brands to use All 4's first party data to create bespoke targeted messages within the ad using data such as location, weather, time of day, date and demographics. But for NOW TV, we wanted something bigger and bolder our Dynamic Audio campaign was born.

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