ADAM SINGOLDA

TABOOLA

Adam Singolda: driving a content revolution More than 10 years ago, Adam Singolda became obsessed with discovery. Trying to watch TV and unable to find anything interesting, he hit on a simple but big idea: people shouldn’t be wasting time looking for content inspiration; content should be looking for them. Adam decided to fix this issue by building what he described as a ‘search engine in reverse.’