How do you demonstrate EE’s superior 4G network at the 2018 BAFTAs ceremony? Easy - by using the power of technology to bring people closer to what they love the most about the BAFTAs: celebrity fashion.
On the night, EE’s ‘Style Scanner’ enabled BAFTA viewers to buy affordable, celebrity-inspired fashion in real time directly from Instagram. Plumbing Snap-Fashion’s fashion Ai into Instagram stories meant instant shoppable recommendations- a global first.
Over 25 film stars were scanned on the red carpet, including Jennifer Lawrence, Gary Oldman and Naomie Harris. Millions of fans watched the Instagram stories generated and thousands of looks were swiped-up to reveal affordable “buy now” options from the UK High Street.