Picture the scene: it’s Christmastime, the decorations are up, the gifts are under the tree – and a global video-sharing network wants to target light TV viewers in the 18-34 age bracket in a cost-effective way.
Enter global advertising company The Trade Desk and OMG’s Hearts and Science agency with a CTV and video awareness campaign using a suite of audience and planning tools – and innovative data strategies – to push reach further than the client had ever seen before.
This is no ordinary Christmas campaign. This is a ‘Hearts and Science ft. The Trade Desk’ Christmas campaign.
We activated a holistic branding strategy using The Trade Desk’s technology, maximising reach as planned across a whole host of video verticals – from CTV, to short-form VOD and outstream.
The campaign smashed conventional VOD benchmarks and exceeded client expectations massively.