Mel is Group CEO of Sunshine. She was previously the Managing Director of BBH, where she led iconic campaigns for clients including Levi’s, British Airways, Yeo Valley and Tesco. Prior to this, she was BBH’s Chief Digital Officer and also co-founder of BBH Labs - the agency’s technology-driven R&D arm. Mel was included in Wired UK magazine’s Top 100 digital influencers in 2011, regularly cited in The Drum Digerati and sits on the IPA Council, Google’s Creative Council and Facebook’s Client Council. She also writes a monthly technology column for Campaign magazine, which earned her a nomination for PPA Business Columnist of the Year in 2015.