At Hostelworld we know that our customers are adventurous, passionate and social so we want to reflect this in our marketing. To do this we decided to talk to potential customers with a creative inspired by their passion point and showcased the Hostelworld proposition.
To advertise incredible hostels in central locations we used the power of programmatic to build a hyper-targeted audience of Australian surfers. We then developed a Rich Media creative that spoke to their passion and showcased the modern-day hostel product.
The alchemy of blending programmatic targeting with inspirational creative resulted in a campaign that exceeded expectation.